Marketing Cloud PowerON

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Implementation of Salesforce Marketing Cloud including FTP or CRM Integration, Email Studio, Email Template and a Handbook. This will ensure you are up and using Marketing Cloud as quickly as possible.

Milestones

Here are the key activities and steps in your project:

Kick-off Meeting (30 mins)
Prep Checklist Review Meeting (1 hr)
Blueprint Document
Solution Handover (4 hrs)
Post Go Live Support (1 week)
Warranty (1 month)

Scope

Kick-off Meeting (30 mins)
Prep Checklist Review Meeting (1 hr)
Blueprint Document
1 x Business Unit
5 x Users (Default Roles)
1 x Email sender profile
1 x data upload
FTP File-drop sync and 1 x data source with a triggered automation import
Basic responsive email template
Email build & test
Guided email send
IP warmup strategy or IP guidance
Email Studio handbook
Solution Handover Training (4 hrs)
Post Go Live Support (1 week)
Warranty (1 month)

Advantages

Clear documentation of Solution and Configuration provided
Your Marketing Team will be setup quickly on Marketing Cloud
Marketing Cloud will be configured ready to be used for Email Marketing
Your data will be imported safely and kept in sync regularly
When you send your first email we will guide you to ensure your success
We will help you warm up your email IP safely following best practice
Track your Marketing Cloud success in Google Analytics
Post implementation support if anything goes wrong

Benefits

Start getting the benefit of your Salesforce investment rapidly
Reduce learning curve and impact to the business users
Give your team confidence to do their job with a new tool
Prevent data breaches and manual data handling
Prevent damaging your IP reputation and ensure maximum deliverability

What’s not included?

Business process documentation or training documentation outside of those explicitly listed in scope
Deployment to be done directly in production, no test accounts, no test environments
Relational data solutioning and configuration
API Consulting or configuration
Business analysis and Customer activities required to migrate existing data
Data cleansing, de-duplication, enrichment or reformatting. Data will be loaded as provided
Client must provide the complete CSV file following correct naming convention in the FTP
Data migration after the initial load
Dynamic Content Blocks
Responsive email template uses default Marketing Cloud templates
Sender Authentication Package (SAP) configuration
SSL Certificate setup
Custom Reply Mail Management configuration
AMPscript development and training
Custom Responsive Email Template
Discovery Workshop up to 2 hours
Any impacts, project delays or slippages caused as a result of SAP or SSL setup by Salesforce is not the responsibility of AFDigital
General product training
Basic opt-in/out unsubscribe page
No signup form
No Marketing cloud Connect
Email content blocks only up to 5 content blocks for the template
Warranty is only on what was configured, should we find if anything has been changed or altered from what was configured this will fall out of Warranty

General Exclusions

These exclusions apply to all PowerON packages available on this website:

Weekends and Australian National Public Holidays not supported
Requests for on-site visitations or ANZ based resources may be subject to a 2 week lead time
General Salesforce product training
Any impacts, project delays or slippages caused as a result Salesforce Defects, Support or Provisioning is not the responsibility of AFDigital
Software License fees (including Salesforce or 3rd party licenses)
Support / implementation costs for 3rd party software not listed in scope
Business analysis and Customer activities required run the project
Project Management and coordination of internal client stakeholders and 3rd parties
Business process documentation or training documentation outside of those explicitly listed in Inclusions
Deployment to be done during business hours only, additional fees may be incurred if required
Change management and internal communications
Integration with internal or external systems outside those listed in scope
Salesforce application support / case management
Data cleansing, deduplication, enrichment or reformatting
All scope items with specific number of items to be delivered e.g. “3 x Email Templates” are considered limitations rather than exact scope. Depending on the agreed design, we may build UP TO the quantity listed. The intent for this limitation is to prevent scope creep and ensure a successful project. There are no refund or partial refund for scope purchased that is not relevant or required.
Final scope to be delivered is defined during Playback meeting, before Build starts. Any unused scope items are not eligible to be deferred, discounted or refunded after this point.

Post Go-Live Support (1 week)

Provide post-go live support via support@afdigital.com if there are any issues requiring our help (within scope of the work we have done).

Warranty (1 month)

We will ensure if there is a problem with our implementation we will provide Level 1 Support to ensure you’re not left in the dark. Requests can be made via support@afdigital.com if there are any issues requiring our help (within scope of the work we have done).

1. Introductory meeting

It’s important that we say hello before we start this new partnership.

In this first meeting we will confirm your order and ensure eligibility criteria are met. If for any reason we cannot continue with the project or any portion, you will receive a full refund within 7 business days.

You will be assigned a Project Manager who will be responsible for your project success.

2. Kick-Off Meeting

The Project Manager will arrange a brief meeting to review the project, scope, and discuss next steps.

3. Complete the Prep Checklist

Before we can proceed, you must complete the Prep Checklist provided.

4. Playback Meeting

The Project Manager will arrange a Playback meeting to go through the Prep Checklist with you and ensure everything is in place, they will also review the project, scope, and discuss next steps.

5. Build (1-4 weeks)

Leave it with us, our team of specialists will build and configure according to your Order. While you are waiting we recommend you explore:

6. Solution Handover

We will have a Handover Meeting with you to show how it’s been configured and get your feedback.

7. Recorded Training

We will arrange a recorded training where the use of the solution is demonstrated.

8. Post Go-Live Support (1 week)

Provide post-go live support via support@afdigital.com if there are any issues requiring our help (within scope of the work we have done).

9. Project Closure

Once we’ve finished the project we will:

Send you a NPS survey
Hold a Project Retrospective with you to get your feedback
Ask you to sign a Project Closure Acceptance Certificate
Complete a Customer Satisfaction Survey from Salesforce

10. Warranty (1 month)

General Rules

PowerON must be used for a brand new license
Customer to complete prep checklist before we can start
Customer to provide admin license access 5 working days prior to project kickoff

Minimum Criteria

Marketing Cloud Licence
Customer to complete prep checklist before Kick-Off
SAP and SSL setup to be performed by Salesforce
Customer to provide admin license access 5 working days prior to project kickoff

Milestones

Here are the key activities and steps in your project:

Kick-off Meeting (30 mins)
Prep Checklist Review Meeting (1 hr)
Blueprint Document
Solution Handover (4 hrs)
Post Go Live Support (1 week)
Warranty (1 month)

Scope

Kick-off Meeting (30 mins)
Prep Checklist Review Meeting (1 hr)
Blueprint Document
1 x Business Unit
5 x Users (Default Roles)
1 x Email sender profile
1 x data upload
FTP File-drop sync and 1 x data source with a triggered automation import
Basic responsive email template
Email build & test
Guided email send
IP warmup strategy or IP guidance
Email Studio handbook
Solution Handover Training (4 hrs)
Post Go Live Support (1 week)
Warranty (1 month)

Advantages

Clear documentation of Solution and Configuration provided
Your Marketing Team will be setup quickly on Marketing Cloud
Marketing Cloud will be configured ready to be used for Email Marketing
Your data will be imported safely and kept in sync regularly
When you send your first email we will guide you to ensure your success
We will help you warm up your email IP safely following best practice
Track your Marketing Cloud success in Google Analytics
Post implementation support if anything goes wrong

Benefits

Start getting the benefit of your Salesforce investment rapidly
Reduce learning curve and impact to the business users
Give your team confidence to do their job with a new tool
Prevent data breaches and manual data handling
Prevent damaging your IP reputation and ensure maximum deliverability

What’s not included?

Business process documentation or training documentation outside of those explicitly listed in scope
Deployment to be done directly in production, no test accounts, no test environments
Relational data solutioning and configuration
API Consulting or configuration
Business analysis and Customer activities required to migrate existing data
Data cleansing, de-duplication, enrichment or reformatting. Data will be loaded as provided
Client must provide the complete CSV file following correct naming convention in the FTP
Data migration after the initial load
Dynamic Content Blocks
Responsive email template uses default Marketing Cloud templates
Sender Authentication Package (SAP) configuration
SSL Certificate setup
Custom Reply Mail Management configuration
AMPscript development and training
Custom Responsive Email Template
Discovery Workshop up to 2 hours
Any impacts, project delays or slippages caused as a result of SAP or SSL setup by Salesforce is not the responsibility of AFDigital
General product training
Basic opt-in/out unsubscribe page
No signup form
No Marketing cloud Connect
Email content blocks only up to 5 content blocks for the template
Warranty is only on what was configured, should we find if anything has been changed or altered from what was configured this will fall out of Warranty

General Exclusions

These exclusions apply to all PowerON packages available on this website:

Weekends and Australian National Public Holidays not supported
Requests for on-site visitations or ANZ based resources may be subject to a 2 week lead time
General Salesforce product training
Any impacts, project delays or slippages caused as a result Salesforce Defects, Support or Provisioning is not the responsibility of AFDigital
Software License fees (including Salesforce or 3rd party licenses)
Support / implementation costs for 3rd party software not listed in scope
Business analysis and Customer activities required run the project
Project Management and coordination of internal client stakeholders and 3rd parties
Business process documentation or training documentation outside of those explicitly listed in Inclusions
Deployment to be done during business hours only, additional fees may be incurred if required
Change management and internal communications
Integration with internal or external systems outside those listed in scope
Salesforce application support / case management
Data cleansing, deduplication, enrichment or reformatting
All scope items with specific number of items to be delivered e.g. “3 x Email Templates” are considered limitations rather than exact scope. Depending on the agreed design, we may build UP TO the quantity listed. The intent for this limitation is to prevent scope creep and ensure a successful project. There are no refund or partial refund for scope purchased that is not relevant or required.
Final scope to be delivered is defined during Playback meeting, before Build starts. Any unused scope items are not eligible to be deferred, discounted or refunded after this point.

Post Go-Live Support (1 week)

Provide post-go live support via support@afdigital.com if there are any issues requiring our help (within scope of the work we have done).

Warranty (1 month)

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