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Craveable Brands has been a long-time Salesforce user, and they want to check if they are maximising the power of their platform.

Brad Johnson recently joined AFDigital as a Senior Marketing Cloud Consultant & Managed Services Product Manager.

Everything is done digitally nowadays, which means businesses should deliver quick, seamless, and scalable solutions to their customers. Salesforce Marketing Cloud empowers businesses to do just that, enabling them to know, personalise, and engage across every customer touchpoint.

The primary goal for any marketer is to generate new leads. It’s undoubtedly one of the most important ways to grow your business.

Not for profit organisations have faced insurmountable challenges in recent months. Most of them are learning the hard way that they need to modernise how they engage with their stakeholders across multiple touchpoints.

How do 1:1 Journeys translate in a Not for Profit organisation? For UNICEF, it’s getting more than double the growth in their database and a significant increase in email open rates, among other things.

Biren Chaudhary, Director for Industry Services at AFDigital, talks about the importance of New Value creation for B2B success.

Business growth doesn’t happen overnight, but that doesn’t mean you can’t speed things up to get more sales and better ROI.

We now live in a world where going digital is no longer an option; it’s already a must for businesses to thrive. The rise of digital channels has paved the way for brands to interact with customers on a more personalised level, creating Digital Experiences across various touchpoints.