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PHILIPPINES – The purpose of this blog is to showcase the rich functionality of Radian6. It is in no way a political stance, statement or affiliation.

Online marketing is an important component in a company’s marketing efforts. The internet provides a venue for disseminating information, advertising a product or service, and also to interact with the target audience.

Guest blogging is the hottest new digital marketing strategy to come out in years. What is it and how can you take advantage of this new trend?

The phenomenal popularity of social media has changed the way we view content and content marketing. While the internet democratized the flow of information by making it readily accessible to the public, social media has taken it a step further by providing avenues for sharing content, which further increases the reach of content.

This is a presentation I gave to over 1,000 Filipino college kids at the “4th Annual Conference of Advertising, Marketing and Business Administration Students of the Philippines”. I talked about how Filipino brands can keep up with the rapidly evolving digital world.