Guest blogging is the hottest new digital marketing strategy to come out in years. What is it and how can you take advantage of this new trend?
Guest blogging is a means to increase traffic to your website by providing free content to other websites or blogs. The article you provide to other websites will contain a link that points back to your website. Guest blogging is also a way for you to get free original content for your blog.
Guest blogging is highly effective because it provides you with a means to not only promote your site but also to establish and maintain relationships with other bloggers and site owners on the internet.
How does guest blogging increase traffic to your site? When you write a guest blog for another site you are introducing yourself as an authority on a topic or subject. If a reader of the article you contributed likes what he has read he will click on the link to your site (which is included in the article you’ve written) hoping to read more articles related to the topic you have discussed. On the other hand, if you publish a guest article on your site, you will be sure that the contributor/guest blogger will promote the article to his network, which will also drive traffic to your site.
Guest blogging provides so many benefits for you and your site that you really should look into it and start guest blogging as soon as possible. Here are some tips you can follow:
-Write about topics that are related to your site. This is already a given but it still needs to be emphasized. You don’t need to write about topics that are directly related to the content of your site. You can be creative and think of topics that, even though is not directly related to your site, can still be seen as having a close relation to it.
-Write well. Nothing says poor quality as much as a poorly written article. Do be careful about grammar and spelling. Many site owners automatically reject articles that are poorly written.
-Make sure the link you’re promoting is correct. Many guest bloggers make this rookie mistake. It’s a huge hassle for the site owner to have to correct wrong links and usually they won’t even bother to correct it because it is a waste of their time.
-Be straightforward. When you’re writing to site owners make sure that you are direct to the point. Don’t waste the site owner’s time with a long-winded email. Introduce yourself, express your intent and make your pitch.
*This article was also on: https://www.afdigital.com/what-is-guest-blogging/
