About the Client:
PSA is the only Australian Government-recognised peak national professional pharmacy organisation representing all of Australia’s 31,000 pharmacists working in all sectors and across all locations.
Problem(s):
PSA’s main painpoints include limited visibility over member engagement on emails and limited member automations.
What We Did
PSA partnered with AFDigital on their digital transformation journey with a main objective to ultimately build smarter customer journeys. With Salesforce Marketing Cloud and Sales Cloud, the brand was able to centralise engagement information in a single CRM and provide more perceived value to their members through a better customer experience. Our team worked closely with the brand to implement the platform, build smart journeys, and provide hands-on support and admin services through TeamX.
