Success Story

Marketing Evolution for Industry Society

About the Client:

PSA is the only Australian Government-recognised peak national professional pharmacy organisation representing all of Australia’s 31,000 pharmacists working in all sectors and across all locations.


PSA’s main painpoints include limited visibility over member engagement on emails and limited member automations.

What We Did

PSA partnered with AFDigital on their digital transformation journey with a main objective to ultimately build smarter customer journeys. With Salesforce Marketing Cloud and Sales Cloud, the brand was able to centralise engagement information in a single CRM and provide more perceived value to their members through a better customer experience. Our team worked closely with the brand to implement the platform, build smart journeys, and provide hands-on support and admin services through TeamX.

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