Success Story

Digital Engagement for leading PH real estate company

About the Client:

DMCI Homes, one of the leading real estate companies in the Philippines, provides mid- to high-rise condominiums, subdivisions, and leisure residences that average Filipino families can afford.


DMCI Homes was previously using different platforms for chat. To streamline processes, AFDigital helped implement Digital Engagement on two channels, namely, their corporate website and their corporate messenger account.

What We Did

DMCI has an existing Salesforce CRM platform and wanted to further maximise their platform’s features without the use of third parties to acquire all the leads being generated from their corporate website and corporate messenger accounts.

AFDigital helped DMCI unify its processes in the Salesforce platform through Digital Engagement and trained them how to maximise the benefits they are getting from this solution. Hypercare was also provided to ensure that the solution is fully working and to provide an extra layer of assistance to the client.

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