Hello Salesforce Marketing Cloud users!
Salesforce has just announced some VERY exciting updates for their Enterprise Social Media Management solution, Social Studio, which is a mash-up and re-design of popular enterprise tools Radian6 and Buddy Media, taking the market by storm.
Social Studio is particularly strong in enabling scaleable social media operations across countries, organizations, pages and disciplines. Any large organization or enterprise that wants to introduce governance and centralized management of social media, should be looking at a platform like Social Studio.
NEW FEATURES I’M EXCITED ABOUT##
-New sentiment algorithm that learns based on user feedback! (huge change)
-Can listen and engage with Instagram Hashtags
-FB boosting and ad budget approval from within Social Studio
-Analyze is becoming more like Radian6 – you can drill down etc
-Social Customer Care integration is getting smoother and more native
-Social Studio is now available on Android
VIDEO DEMO OF THE TOP NEW RELEASE FEATURES##
Check out the 50 minute video that walks through and demonstrates the key new features!
WHAT IS SOCIAL STUDIO?##
Social Studio is an Enterprise grade social media management platform. It has three major functions:
Analyze### – Measure the performance content, pages or what people are saying about your brand or your competitors online.
Engage### – Interact with customers or leads either by responding to their inbound messages, or proactively listening for relevant conversations and ‘jumping in’.
Publish### – Social media channels are increasing and fragmentation is difficult. Using one shared calendar you can collaborate globally, with approval workflow and the latest API integration with social networks.
SOCIAL STUDIO NATIVELY INTEGRATES WITH SALESFORCE CRM!##
If you already have a license to Salesforce Service or Sales Clouds (Enterprise Edition or higher), you can natively integrate Social Studio and CRM so cases or leads can be created from the Social Studio UI.
This means that if the Community Manager finds a complaint in Twitter, with one click they can create a Case in Salesforce CRM and have somebody from Customer Services contact that customer. Alternatively, if somebody shows intent to purchase on Twitter, the Community Manager can tag that user as a Lead, and a Salesperson will receive that, and can directly Tweet back to the user themselves.
This natively integrates social and CRM, which is what we’ve all been waiting for. If you’d like to see if this is possible for you, please contact us at www.allfamous.com
More power to you!
*This article also appeared on: https://www.afdigital.com/salesforce-socialstudio-feb-2016/