With Journey Builder from Salesforce Marketing Cloud, you can plan, personalize and optimize customer journeys to reach every customer at the right moment on the right channel.
Now, you can:
-Define key moments to easily build the most relevant campaigns
-Plan every interaction across the entire customer lifecycle
-Select the targeted audience and create unique journeys based on how that audience interacts with your business
-Choose what channels to send messages from email, sms, and push notifications to web and social advertising placements
-Reach customers on any device
-Apply random splits to test the performance of different messages and channels or assign engagement splits to connect with customers who have responded in different ways
-Create personalized journeys based activity on sales cloud and service cloud like adding a task, converting leads to context, or opening service cases for seamless experiences, regardless of who in your organization has interacted with the customer
-Select your goals and follow the progress in real time of activity metrics
-Automatically adapt for every customer with predictive intelligence
-Make any journey possible by connecting your customer touch points across marketing, sales and service like delivery confirmations, cross off promotional emails and even product adoption and employee on-boarding
Own your customer experience by providing one seamless relationship across every interaction with Journey Builder from Salesforce.
*This article also appeared in: https://www.afdigital.com/salesforce-marketing-cloud-journey-builder/