With Active Audiences from the Salesforce Marketing Cloud, you can now:
-Make advertising work like a one-to-one channel, reaching your customers throughout their journey wherever they are
-Use what you know about your best customers to connect with new ones
-Find inactive subscribers, reconnect in a new channel, and keep it all up-to-date automatically
-Build audiences from social topics and join the conversation
-Create campaigns, optimize performance, and track your success using Social.com
See how it works:
You’ll know your data is secure because it never leaves the trusted environment of Salesforce. Power your customer journeys through advertising with Active Audiences.
*This article also appeared on: https://www.afdigital.com/salesforce-active-audiences/
