Philippine Presidential Debate 2016 - Live Social Monitoring

Since we’re crazy about social listening, we decided to publish live updates that show what is happening on social media during the March 20, 2016 Presidential Debate, in Cebu. Here is a concise breakdown of what happened.

I used Salesforce Social Studio for the monitoring and analytics, and the images shown are out of the box dashboards. The listening keywords were configured and optimized throughout, but as with the trade, it is quite an art form, and numbers may vary depending on platform and who setup the keyword configuration. We also gave the new sentiment engine a test drive to see how that would run. Here is a link that explains a bit more about how sentiment works.

OVERALL RESULT##

Interestingly, the numbers say it all, and with 1.9 million mentions, it is more than enough data to draw simplistic but meaningful conclusions. Binay was the most talked about today on social, with Roxas coming in a close second. Duterte is consistenly in 3rd place. People either love or hate Defensor, and Binay hasn’t been drawing much negative attention to himself. Poe is likeable but doesn’t evoke a strong reaction.

Share of Voice###:

  1. Binay (34.4%)

  2. Roxas (30.8%)

  3. Duterte (28.0%)

  4. Poe (4.8%)

  5. Defensor (2.1%)

Most Positive:###

  1. Defensor (19.8%)

  2. Poe (15.4%)

  3. Duterte (13.1%)

  4. Roxas (9.2%)

  5. Binay (7.2%)

Most Negative:###

  1. Defensor (21.4%)

  2. Roxas (19.7%)

  3. Duterte (19.0%)

  4. Binay (13.5%)

  5. Poe (9.7%)

9:00PM – BINAY AND ROXAS ARE BATTLING FOR FIRST##

Share of Voice:###

  1. Binay (35.9%)

  2. Roxas (31.2%)

  3. Duterte (26.0%)

  4. Poe (5.1%)

  5. Defensor (1.9%)

Most Positive:

  1. Defensor (19.8%)

  2. Poe (14.8%)

  3. Duterte (12.7%)

  4. Roxas (9.1%)

  5. Binay (6.9%)

Most Negative:

  1. Defensor (21.5%)

  2. Roxas (20.2%)

  3. Duterte (19.7%)

  4. Binay (13.3%)

  5. Poe (9.7%)

8:30PM – MORE THAN 1.5 MILLION MENTIONS!##

Share of Voice:###

  1. Binay (36.5%)

  2. Roxas (29.9%)

  3. Duterte (26.3%)

  4. Poe (5.2%)

  5. Defensor (2.1%)

Most Positive:###

  1. Defensor (19.2%)

  2. Poe (14.5%)

  3. Duterte (13.0%)

  4. Roxas (9.6%)

  5. Binay (6.7%)

Most Negative:###

  1. Roxas (19.8%)

  2. Duterte (19.5%)

  3. Defensor (19.2%)

  4. Binay (12.8%)

  5. Poe (9.1%)

8:00PM – NECK AND NECK##

Share of Voice:###

  1. Binay (31.8%)

  2. Roxas (31.5%)

  3. Duterte (27.7%)

  4. Poe (4.4%)

  5. Defensor (2.1%)

Most Positive:###

  1. Defensor (19.3%)

  2. Poe (14.6%)

  3. Duterte (14.2%)

  4. Roxas (10.2%)

  5. Binay (6.9%)

Most Negative:###

  1. Roxas (17.9%)

  2. Defensor (17.8%)

  3. Duterte (15.3%)

  4. Binay (11.8%)

  5. Poe (7.5%)

7:30PM – BINAY MOST TALKED ABOUT, DUTERTE MOST LIKED

Share of Voice:###

  1. Binay (45.5%)

  2. Roxas (23.8%)

  3. Duterte (22.7%)

  4. Poe (6.6%)

  5. Defensor (1.4%)

Most Positive:###

  1. Duterte (17.0%)

  2. Roxas (13.1%)

  3. Defensor (13.6%)

  4. Poe (13.8%)

  5. Binay (6.8%)

Most Negative:###

  1. Roxas (14.6%)

  2. Binay (12.0%)

  3. Defensor (10.9%)

  4. Duterte (10.3%)

  5. Poe (7.6%)

6:40PM – DEBATE IS IN FULL SWING##

The debate is well underway and some very interesting things have happened. Binay accuses Roxas of being guilty with paralysis by analysis. Binay gets in hot water over bringing notes.

Share of Voice:###

  1. Binay (53.3%)

  2. Duterte (20.6%)

  3. Roxas (20.0%)

  4. Poe (4.3%)

  5. Defensor (1.7%)

Most Positive:###

  1. Duterte (13.7%)

  2. Defensor (13.7%)

  3. Roxas (12.9%)

  4. Poe (9.5%)

  5. Binay (7.5%)

Most Negative:###

  1. Roxas (12.8%)

  2. Binay (12.2%)

  3. Defensor (8.5%)

  4. Poe (6.2%)

  5. Duterte (6.5%)

6:10PM – JUST ABOUT TO START##

The debate hasn’t yet started. Binay went from 3rd to first place with Share of Voice lead in the last hour. The delay has been more than 1.5 hours and the word “delay” and “delaya” started to trend.

Share of Voice:###

  1. Binay (41.1%)

  2. Roxas (25.9%)

  3. Duterte (25.3%)

  4. Defensor (4.2%)

  5. Poe (2.8%)

Most Positive:###

  1. Roxas (16.3%)

  2. Duterte (15.9%)

  3. Defensor (14.2%)

  4. Binay (10.9%)

  5. Poe (9.6%)

Most Negative:###

  1. Binay (14.0%)

  2. Roxas (11.6%)

  3. (8.9%)

  4. Poe (7.0%)
  5. Duterte (6.5%)

35:30PM – GETTING WARMED UP##

The debate hasn’t yet started, so here are some baseline starting numbers of how each candidate ranks for Share of Voice for today as a total.

Duterte has the highest share of Voice (32.7%), followed by Binay (24.3%). Defensor is the most positively talked about candidate, and Poe is the most negatively talked about.

Share of Voice:###

  1. Duterte (32.7%)

  2. Binay (24.3%)

  3. Roxas (21.8%)

  4. Defensor (17%)

  5. Poe (5%)

Most Positive:###

1, Defensor (15.4%)

2. Binay (14.5%)

3. Poe (14.3%)

4. Duterte (13.9%)

5. Roxas (11.4%)

Most Negative:###

  1. Poe (11.2%)

  2. Roxas (9.9%)

  3. Defensor (8.1%)

  4. (6.2%)

  5. Binay (6.1%)

WHAT IS SALESFORCE SOCIAL STUDIO?##

*This article also appeared on: https://www.afdigital.com/philippines-presidential-debate-2016/

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