Our New AllFamous Digital Logo! Thanks, Facebook!

Our company is rocking right now. We have a lot of new and talented people and our culture is organically developing into something new with each hire. We decided it was time for a fresh look to our company to better represent who we are.

HERE IS OUR CURRENT (OLD) LOGO.

Honestly, I still love it, but it is time for a fresh look to put on our new office wall, t-shirts and lanyards.



WE KILLED “INTELLIGENT DIGITAL MARKETING

Firstly we decided to kill “Intelligent Digital Marketing”. The key reason for this, is that we don’t do only marketing. We also help large corporations like ABS-CBN setup social media customer service functions, or Meralco where we implemented a social media listening process that allows their business to identify outages faster, and better understand the needs of their consumer.

OUR SERVICES INCLUDE:

  1. Online Marketing Managed Services (typical agency outsourcing) -Search Engine Optimization -Content Marketing - Management and Lead Generation

  2. Consulting and Professional Services -Social Media Customer Service -Social Media Playbook Design -Organization Design and Strategy -Reporting and Insights -Social Media Training (Salesforce ExactTarget Marketing Cloud and Radian6)

  3. Marketing Software (We are authorized reseller of Salesforce Marketing) -Radian6 -Salesforce Social Studio -Salesforce ExactTarget Marketing Cloud

THEN WE ASKED FACEBOOK’S OPINION

After trying a bunch of fonts, and getting to somewhere close, we found two options, and asked Facebook.

CROWDSOURCING OPINIONS IS SO EPIC!

Thanks team, your comments were all super useful.

OUR THINKING PROCESS BASED ON FACEBOOK FEEDBACK

People were torn between bold punchy and elegant/thin. Bold punchy had about 65% of the vote share. The problem thin is when we print it, the background might bleed and make the logo unreadable, so it was important to have some weight.

We also didn’t need to differentiate between ALL and FAMOUS, because our identity exists in those words together – ALLFAMOUS – not apart. ALL FAMOUS. Similar to Vodafone which is comprised of VOice DAta and FONE (telephony).

THE FINAL VOTE WAS FROM OUR TEAM



Then we had a vote amongst our team, and as a company we selected.

THIS IS OUR NEW LOGO.





Thank you everybody that collaborated on this with us. We really appreciate your input in helping us design our new logo.

This article was also on: https://www.afdigital.com/our-new-allfamous-digital-logo-thanks-facebook/

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