With Journey Builder from Salesforce Marketing Cloud, you can:
-Plan, personalize and optimize customer journeys to reach every customer at the right moment, on the right channel
-Define key moments to easily build the most relevant campaigns and plan every interaction across the entire customer life cycle
-Select a targeted audience and create unique journeys based on how that audience interacts with your business
-Choose what channels to send messages—from email, sms and push notifications, to web and social advertising placements—reaching customers on any device
-Apply a random split to test the performance of different messages and channels
-Sign engagement splits to connect with customers who’ve responded in different ways
-Create personalized journeys based on activity in Sales Cloud or Service Cloud
-Select your goals, and follow the progress in real-time with activity metrics
-Automatically adapt for every customer with predictive intelligence
-Connect your customer touch points across marketing, sales, and service
See how it works:
Own your customer experience by providing one seamless relationship across every interaction with Journey Builder from Salesforce.
*This article also appeared on: https://www.afdigital.com/journey-builder-from-the-salesforce-marketing-cloud/
