Glee Star Cory Monteith - A Radian6 Study

Photo Credit: Guardian

Glee fans all over the world are shocked at the death of Cory Monteith, the actor, known to most as Fin Hudson, a romantic jock. Lets take a look and see how it exploded on social media! For this study I used Radian6, which is part of the Salesforce Marketing Cloud.

1. VIRALITY PEAKED WITHIN 2 HOURS

Mentions of Cory Monteith peaked after two hours, at a rate of over 100 mentions per second



2. 1.84 MILLION MENTIONS 12 HOURS

There were 1.89 million mentions of the name “Cory Monteith” within 12 hours of his death being announced online.



3. SENTIMENT IS 70.6% NEGATIVE

70.6% of mentions with sentiment were negative. This was measured using the Radian6 sentiment algorithms that pick up the emotions behind emoticons, words and phrases.



4. TOP HASHTAG USED 232,000 TIMES IN 12 HOURS

The top Twitter hashtag to follow on this topic is #ripcorymonteith



5. MOST INFLUENTIAL TWEET BY RIHANNA

Rihanna has over 30 million followers on Twitter. Her Tweet received over 45,000 Retweets and 17,000 Favorites.



This article was also on: https://www.afdigital.com/glee-star-cory-monteith-dead-a-radian6-study/

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