You never know what you’ve got ‘til it’s gone.
On June 19,2014, at around 3 p.m. Manila Time, the world of social media became abuzz as Facebook, the largest social media platform in the world showed this message:
Even if Facebook was down for a mere 30 minutes, the event caused panic and distress to social media users. Through this Radian6 report, we shall see how the world moved while Facebook was away (for a short while).
QUICK AND LOOSE
Discussions about Facebook were relatively down and quiet before 3:00 p.m. Manila Time (GMT+8) but the trend changed when Facebook suddenly went down. The peak of this trend shows that discussions about Facebook being down went up at 74,189 posts at around 4 p.m. Manila time and crashed back to an almost quiet state again an hour later, when Facebook was fully operational again.
Based on this data, we can see how quickly trends come and go, and for Facebook, even a fraction of an hour can generate a large amount of mentions. Social media dependency is the new black.
WHILE FACEBOOK IS AWAY, TWITTER PLAYS
Twitter, the world’s second largest social media platform became the most utilized channel outside of Facebook last June 19. 71,819 out of the 74,189 posts came from Twitter during the peak of the #FacebookDown event.
FacebookDown also became a worldwide trending topic on Twitter at this time. While most of the mentions were about people expressing their opinions on what happened, some brand-related Twitter accounts took it as an opportunity to showcase their brand on Twitter, the best examples of which are from KitKat in the Philippines and Oreo‘s global Twitter account.
FacebookDown had a lot of mentions coming in from the Asia-Pacific Region, specifically because it was at around noon in the local time of these countries when the incident happened. However, users from United States still took the lead, where most of the mentions about #FacebookDown were generated.
If you are one of the many people who reacted to Facebook being down, Radian6 confirms that you are not alone. It’s a fact that people have become dependent on using social media channels, and it’s quite interesting to see how moments like this can change the dynamics of what, how and when people post online.
This article also appeared on: https://www.afdigital.com/facebookdown-social-listening-through-radian6/