Digital Engagement for leading PH real estate company

DMCI Homes, one of the leading real estate companies in the Philippines, provides mid- to high-rise condominiums, subdivisions, and leisure residences that average Filipino families can afford. They specialise in providing residents with resort-style amenities, right in the middle of the city. Since 1991, the company has been committed to be the best provider of residential communities designed to create a quality lifestyle that is responsive to the changing needs and preferences of the market.

DMCI Homes has engaged AFDIgital to enable their Digital Engagement into their existing CRM (Sales Cloud) platform.


DMCI Homes was previously using different platforms for chat which made organisation extra challenging, as it should be in one source of truth. To streamline processes, AFDigital helped implement Digital Engagement on two channels, namely, their corporate website and their corporate messenger account.

What we did

DMCI has an existing Salesforce CRM platform and wanted to further maximise their platform’s features without the use of third parties to acquire all the leads being generated from their corporate website and corporate messenger accounts.

AFDigital helped DMCI unify its processes in the Salesforce platform through Digital Engagement and trained them how to maximise the benefits they are getting from this solution. Hypercare was also provided to ensure that the solution is fully working and to provide an extra layer of assistance to the client.

With the Digital Engagement Solution, DMCI Homes can look forward to a more efficient and more effective tool to obtain several leads coming through their corporate channels that will hopefully translate to increased engagement and an effective way of communicating between DMCI end-users and their customers.

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