Customer Data Platform from the Salesforce Marketing Cloud

Data and analytics from the ExactTarget Marketing Cloud lets you:

-Create a unique user experience for every single customer, whether they’re interacting on the web, in email, through your mobile app or call center

-Observe and capture customer behavior across channels

-Ask the right questions to build a preference profile for every customer

-Visualize the data and make it actionable

-Trigger customer journeys based on behavior and segment that data to create targetted subscriber lists

See how it works:

*This article also appeared on: https://www.afdigital.com/customer-data-platform-from-the-salesforce-marketing-cloud/

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