UNICEF

1:1 JOURNEYS FOR NON-PROFIT

UNICEF is the United Nations Children’s Fund, a leading global humanitarian and development agency that works to uphold the rights of every child.

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Industry

Non-Profit

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Date

September 2020

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Services

Marketing Cloud
Advisory & Consulting
Workshops

CHALLENGES

UNICEF Australia needed assistance in executing their “1000 day journey” to update their donors about the highlights of a child’s life.

WHAT WE DID

UNICEF Australia tapped AFDigital to assist them in optimising their journeys, so our team worked with the brand through advisory and on-site consulting to break down the journey in smaller journeys to make updating content easier, as well as review their Marketing Cloud set-up to avoid using populations and follow best practices.

Our team set up a workshop to show UNICEF Australia how to showing how to build the first 1-2 mini journeys so that they are empowered to build the remaining communications from the main journey, enabling them to create smarter and more relevant customer experiences.

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