UNICEF

1:1 JOURNEYS FOR NON-PROFIT

CHALLENGES

UNICEF Australia needed assistance in executing their “1000 day journey” to update their donors about the highlights of a child’s life.

WHAT WE DID

UNICEF Australia tapped AFDigital to assist them in optimising their journeys, so our team worked with the brand through advisory and on-site consulting to break down the journey in smaller journeys to make updating content easier, as well as review their Marketing Cloud set-up to avoid using populations and follow best practices.

Our team set up a workshop to show UNICEF Australia how to showing how to build the first 1-2 mini journeys so that they are empowered to build the remaining communications from the main journey, enabling them to create smarter and more relevant customer experiences.

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