QANTAS

MARKETING OPERATIONS FOR #1 AIRLINE

Qantas Airways is the flag carrier of Australia and its largest by fleet size, volume of international flights, and number of destinations.

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Industry

Travel & Transportation

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Date

August 2014

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Services

Social Calendar
Social Advertising
Email Marketing

CHALLENGES

Qantas needed a stronger social media presence across five markets in Asia.

WHAT WE DID

We managed Qantas’ digital marketing across top ASEAN markets including email, social advertising, publishing, engagement and reporting. This content is localized to six markets: Hong Kong, Singapore, Indonesia, Philippines, Thailand and Vietnam. We used Social Studio to schedule and approve Qantas content and deliver regional social listening reports that gauge the sentiment in each market.

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