OES is not getting the full value of their Salesforce license and they are not able to leverage data from other systems. The brand also has no 1:1 personalised journeys set up.
WHAT WE DID
AFDigital’s goal for OES was to provide best practice data architecture to achieve efficiency and better marketing results. We held a discovery and architecture workshop and roadmap presentation where our senior architect advised OES on the correct architecture and data model to correctly upload and integrate existing their data, ensuring the correct strategic architecture and robust integration so they can build 1:1 personalised journeys for their customers.