NORTHS

MARKETING TRANSFORMATION FOR LIFESTYLE

North Sydney Leagues Club, now known simply as NORTHS, was founded in 1955. Now it’s not just a “club,” but a lifestyle hub for the community.

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Industry

Events & Hospitality

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Date

April 2018

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Services

Marketing Cloud
Journeys
SMS

CHALLENGES

Norths had some key challenges, including manual business processes using point solutions, disparate systems, and limited member journey automations.

WHAT WE DID

Norths is undergoing digital transformation with Salesforce to build a smarter Member Journey from acquisition to renewal. The brand tapped AFDigital to assist in centralising member information and show a single view of the customers.

In addition, the brand required access to real-time actionable insights while increasing Average Lifetime Value with smarter 1:1 omni-channel Member Journeys. The team implemented Marketing Cloud with focus on Journey Builder and Mobile Connect (SMS).

We also crafted two 6-step omni-channel journeys while training their team to use the platform to its full potential.

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