ING BANK

EMAIL ENHANCEMENTS FOR BANKING

CHALLENGES

ING Bank Australia needed help with optimising their Salesforce Marketing Cloud Email Studio.

WHAT WE DID

ING Bank Australia has been on their digital transformation journey with Salesforce, utilising Salesforce Marketing Cloud for their marketing automation. The brand engaged with AFDigital to assist them in optimising their Email Studio instance, specifically to enhance their email templates including their interest rate tables and images.

Our team’s Senior Email Specialist and QA Analyst worked closely with the brand to achieve this and create a smooth, on-brand journey for ING’s customers.

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