MARKETING CLOUD FOR RETAIL CLOTHING

GENERAL PANTS CO.

June 28, 2021


CHALLENGES

General Pants Co. is an Australian fashion retailer that sells both local and international brands, specialising in streetwear, denim, skate clothing, and surfwear.

WHAT WE DID

AFDigital worked closely with General Pants Co. to implement Salesforce Marketing Cloud, set up Email Studio and a basic journey, and implement a Web Abandonment email automation.

AFDigital provided best practice foundation implementation that enabled General Pants Co. to become self-sufficient on the platform and maximise its capability to build smarter customer journeys.

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