FOOT LOCKER

MARKETING CLOUD FOR SPORTSWEAR

Foot Locker is a leading global sportswear and footwear retailer. Headquartered in New York City, the company operates 3,221 athletic retail stores in 27 countries, as well as websites and mobile apps.

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Industry

Retail & Commerce

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Date

June 2018

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Services

Marketing Cloud
Architecture Advisory
Training & Enablement

CHALLENGES

Foot Locker has had trouble with setting up audience segments and wanted to ensure that they are using the Marketing Cloud platform correctly.

WHAT WE DID

AFDigital helped Foot Locker setup Marketing Cloud, reset their database from scratch, and set up simple data extensions from the new database. Through this, the brand was able to target their communications to relevant segments and count each segment accurately.

The team also conducted training and provided advice to empower them to use the platform on their own. In 2019, Foot Locker decided to go on another direction, so AFDigital is assisting them in migrating off of Marketing Cloud in preparation for their transition to Emasys.

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