DOUUGH

CUSTOMER SERVICE FOR FINANCIAL SERVICES

Douugh takes an AI-first approach to reimagine banking, enabling customers to better manage money and achieve financial freedom through a smart mobile banking app powered by Sophie - a personal assistant for your finances.

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Industry

Financial Services

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Date

March 2019

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Services

Marketing Cloud
Implementation
Traning & Enablement

CHALLENGES

Douugh wants to go beyond their limits and improve their marketing even more through Marketing Cloud.

WHAT WE DID

Douugh is not slowing down their journey to true digital transformation, and they have tapped AFDigital to assist them in implementing Salesforce Marketing Cloud, enabling the brand to leverage their customer data to create smarter and more effective customer journeys.

The AFDigital team facilitated the implementation, including Email Studio setup, email template, and journey creation, as well as training and a handbook for the Douugh team to empower them to utilise the platform on their own.

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