CRAVEABLE BRANDS

SALESFORCE HEALTH CHECK FOR F&B

As the largest Australian-owned quick service restaurant operator, Craveable Brands’ extensive intellectual property focuses on restaurant operations, food innovation, and more.

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Industry

Food & Beverage

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Date

November 2018

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Services

Marketing Cloud
Email Studio
Mobile Studio

CHALLENGES

Craveable Brands has been a long-time Salesforce user, and they want to check if they are maximising the power of their platform.

WHAT WE DID

Craveable Brands were experiencing issues with their Salesforce platform, despite using the platform for a long time. Their CRM is not connected with Marketing Cloud and data from CRM is not being used for Social Studio (data is siloed), therefore having no single view of their customer. AFDigital worked closely with the brand to thoroughly review their current Salesforce licenses, including Social Studio, Sales Cloud, and Marketing Cloud, as well as provide a 12-month roadmap to guide them to a more efficient process.

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