SOCIAL CUSTOMER SERVICE FOR CAR OWNERS

AUDI



CHALLENGES

Audi Australia already acquired Service Cloud from Salesforce and they needed a partner to implement their Social Customer Service.

WHAT WE DID

For Audi Australia, AFDigital integrated Social Studio with Service Cloud, so that Audi could manually escalate cases from Social Studio to their Customer Service Teams. We also implemented Social Hub to intelligently handle social replies, and threshold email notifications when their brand or competitors have a 300% spike in brand mentions. Now Audi is able to handle Social with the same robust care and service quality as traditional service channels like voice and email.

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