ADIDAS GOLF

CRM FOR MAJOR SPORTSWEAR BRAND

Adidas is one of the largest sportswear manufacturers in the world, founded and headquartered in Germany, producing over 900 million sports and sports lifestyle products worldwide.

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Industry

Retail & Commerce

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Date

August 2019

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Services

Sales Cloud
CRM
Training & Enablement

CHALLENGES

Adidas Golf needed help implementing a reliable CRM tool to help them manage accounts, contacts, and business opportunities with 1:1 customer journeys.

WHAT WE DID

AFDigital worked closely with Adidas Golf to implement Salesforce Sales Cloud and enable the brand to leverage their data and have one view of their customer. The implementation of Sales Cloud shortens the sales cycles by engaging every prospect and customer on their preferred channel, like phone and email, at the right time.

Also, Sales Cloud allows the brand to get a fast, easy, and accurate real-time view of their Sales Team’s sales forecast.

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