Go beyond simply imagining how much more productive and efficient you could be if you took away all of the repetitive, routine, and manual work you need to do out of your day. This frees you up to focus on value-added work that drives success for you, your business, and your customers.
Here are a few reasons why your business should invest in automation:
Your employees are more productive
When you invest in automation to eliminate manual tasks, you free people to focus on things that drive growth and productivity. A lot of time gets wasted when information is manually entered and retrieved. This is not the best use of a person’s time and in the long run could negatively impact morale and employee engagement.
Automating empowers employees to focus on the more strategic things they want to do - the reason they took the job. Leveraging automation helps maintain the positive energy and the enthusiasm of the workforce, which is a huge factor given the talent crunch. Automation now plays a major role in workforce engagement.
It can be considered a strategic asset
Similar to other digital transformations, the success of end-to-end automation is heavily reliant on cultural changes driven from the top of the chain and executed flawlessly in each function. This means that training, incentives, and KPIs are essential. Automation - and its proper execution - affects the way businesses work, compete, innovate, and serve customers.
It can be applied to every area of your business
Understanding the impact of automation and how powerful it can be lets you apply it to various areas of your business, allowing you not just to reduce or eliminate manual processes, but also to cut costs, minimise mistakes and inefficiency, and serve both employees and customers better.
For instance, automating financial planning and accounting functions frees up time for more strategically important things such as analysis, strategy, and collaboration with stakeholders.
When you apply automation to marketing, you can target customers with automated messages across multiple channels. It also allows you to automatically trigger actions, such as offers based on their schedules and behaviour.
Automation can also be applied to customer service through the use of chatbots, voice bots, and self-service tools to free up your agents from answering FAQs and allowing them to help customers with more complex service situations.
Sales tasks such as strategy and planning, lead identification and qualification, configuration, pricing and quotation, order management, and post sales can also be automated to increase higher customer satisfaction and improve overall efficiency.
Automation in its early implementation can be tough and might be disruptive, but in the long run it helps preserve talent, increase productivity, and lets you stay ahead of the competition.
Read more about business automation on the Salesforce blog.
Book a one-on-one consultation with us to learn more about how automation using Salesforce can help you succeed.