April 2022 Newsletter Recap: Customer wins, Salesforce World Tour, Learning Content, Drinks, and more

From World Tour to our in person events, it felt so good to finally catch up with old friends and meet new people!

With the world on its way back to normal, businesses need to undergo massive adjustments to cope with the changes brought about by the pandemic. We’re here to help you adjust and guide you with your strategy to ensure success in the ever-changing business world through our various services, including advisory, digital experiences, data analytics, CRM, and marketing.

Here’s a quick summary of what’s keeping us busy so far - relevant stories, industry updates, and customer wins.

Salesforce World Tour Sydney 2022 Highlights

The Salesforce World Tour Sydney 2022 - the first in-person World Tour event in two years - emphasised the importance of human connection, and how it drives people to do more and be more, including bringing people together and looking after one another in various ways. This includes caring for the planet, keeping each other safe, giving back to communities, and collaborating to find innovative solutions to urgent challenges.

The main event kicked off with an inspiring Welcome to Country led by Gadigal Elder Uncle Allen Madden, followed by a celebratory keynote that also called for action from Pip Marlow, CEO and EVP, ANZ/ASEAN at Salesforce. Pip also announced two exciting grants to Raise and DeadlyScience as part of the commitment to uphold Salesforce’s 1-1-1 model.

This was followed by a candid, heartwarming, and hilarious interview with Australian of the Year Dylan Alcott where he challenged the traditional idea of a stoic “leader” and seeking mental health support in the same way that bodies are trained physically.

Pip awarded a coveted Golden Hoodie to Two21 founder Kel Henderson, citing that it’s a great example of not needing to be a huge organisation to set a 1-1-1 model in action.

Building on Pip’s keynote, Gayan Benedict, CTO and VP of Customer Advisory, ANZ, discussed how to go from “wow” to “how” and why, in a digital world, you need to do more than just meet expectations to get noticed, starting with Customer 360, a single source of truth and a digital HQ.

All the way from the United States, Lynne Zaledonis, Salesforce’s EVP of Cloud and Industry marketing explained the exciting launches of new product innovations for Marketing Cloud and Service Cloud, which include more unified customer experience, connecting even more data and creating more personalised engagements.

After giving a lot of insights into the “why” and the “how”, New Zealand-based accounting software Xero and Australian beauty giant MECCA showcased the “what,” or what many of these principles and innovations look like in practice. These Trailblazers discussed how they are stitching together customer data and turning individual moments into long-term customer relationships.

Finally, the singer-songwriter and Spotify favourite Bernard Fanning rounded out the show with a live performance. He also shared his experience pitching in to the rescue and clean up efforts during the recent floods, serving as a reminder of why Pip put such a strong emphasis on sustainability and addressing a rapidly accelerating climate crisis.

Click the button below to see the Main Show in full and for other World Tour content.


AFDigital helps companies bolster sales and customer relationships with Sales Cloud

If your customer data is all over the place, and running reports is a painful and tedious process, then you need a better way to build your customer 360 to deliver value for them

We have helped numerous clients increase their sales and improve both their customer engagement and customer service, including Supercharge Batteries, Team Energy, and Pilmico, among many others. Learn more about them by clicking the button below.

Read article

adobo magazine Feature Story: AFDigital has reached the summit – Elite partnership status with Salesforce

AFDigital has joined the highest tier of Salesforce elite partners, recently acquiring Summit partnership status.

“It took us 10 years to reach the Summit; the journey has been the sweetest reward! Reaching the Summit only reinforced to me as the Founder that as a team, we are just getting started. We have so much more to learn and so much more to give to our customers, partners, and community!” - Pauline Pangan, AFDigital Founder

Philippine-based adobo magazine recently did a feature story on this milestone. Read the story here.

What is a Digital Experience, and why is it so critical?

With so many distractions, Digital Experiences have become critical to an organisation’s success. In order for your business to truly transform, you need to think of your customer experience first and apply it to the technology, rather than the other way around.

Learn more about the importance of digital experiences to your business here.

Learning Content

Livestream: Aligning Integration Strategy and Business Objectives with MuleSoft

AFDigital recently hosted a live stream discussing how MuleSoft can help businesses align integration strategy and business objectives, as well as how to transform your business into a composable enterprise.

Biren Chaudhary, AFDigital’s Salesforce Practice Director, and Nick Metz, MuleSoft Account Executive covered how to identify significant metrics to your business, understanding reuse rate in measuring business alignment, measuring the value of integration, highlighting the relationship between reuse rate and business alignment, and aiming your integration strategies towards improving your time to market.

Watch the livestream here.

AFDigital #Drinks

Melbourne Drinks are back

After a long time, we finally hosted Melbourne Drinks and it was amazing! We had the opportunity to see old friends and meet new people, discussing all things Salesforce and catching up on all the exciting things that everybody has been doing in the past few months. With COVID-19 restrictions easing up, we are looking forward to hosting more drinks in the future. We host drinks every month in Sydney, Melbourne, Adelaide, and Brisbane. Stay tuned for invites to the next one!

AFDigital hosts post-Salesforce World Tour Drinks

AFDigital attended the Salesforce World Tour, which was held in person on April 7 at the ICC in Sydney. Highlights of the event include live product demos, breakout sessions on the latest Salesforce innovations and valuable insights from industry thought leaders. The event also celebrated the successes of the Trailblazer community.

After an action packed day, the AFDigital team hosted drinks to provide our amazing clients a chance to unwind. The venue was packed, with great food, drinks flowing, and smiles all round!

Thank you to everyone who joined our after party even if you had to walk in the rain! It was so much fun hosting clients and partners turned friends. We can’t wait for the next time we can all be together!

Meet the Team

Carlos Bravo, Strategic Account Executive

AFDigital amplifies opportunities for growth with Carlos Bravo, Strategic Account Executive. His passion is helping clients improve their bottom line, ensuring they are in much better shape when AFDigital’s work is done. He loves to engage with customers and is often found in meetings and workshops, helping them develop strategies to harness data, to better connect with customers, and ultimately boost overall profit.

Read more about him here.

Premkumar Natarajan, MuleSoft Lead and Architect

AFDigital welcomes Premkumar Natarajan, MuleSoft Lead and Architect. His role allows him to create better customer experiences, ensure all deliverables to clients are as seamless and intuitive as possible and improve the efficiency of a protocol or procedure. He has over 18 years of overall IT experience, having played multiple roles as architect and developer, and has also worked extensively with prominent Australian clients through the years. As AFDigital’s MuleSoft Lead and Architect, he manages a team of developers and is heavily involved in strategy design for our clients, plus designing the templates for API, data analysis, and reporting.

Get to know him better here.

We hope you enjoyed reading through and that you’re safe and well. Get more awesome content from AFDigital by subscribing to our newsletter.

Ready to Redefine your experience?

Reach out to us if you need help in your digital marketing and transformation.
We’re here to help set you up for success!

Let's work together