AFDigital Bolsters Salesforce Marketing Cloud Practice with MC Capability Lead and Technical Architect

AFDigital, a Salesforce Marketing Cloud Navigator Expert Partner, has always been at the forefront of creating seamless and connected digital experiences. We’re excited to bring our new Marketing Cloud Capability Lead and Technical Architect, DAVID ROBUCK, to the table to spearhead our customers’ digital marketing journey and transformation.  MC capability leadDavid’s career in digital marketing started with Sportingbet, one of Australia’s largest online betting companies. His experience mostly revolved around implementing Salesforce Marketing Cloud and developing journeys that cover the entire customer lifecycle. Working on such projects exposed David to the strong business impact intelligent outbound marketing plays in a fast-paced ecommerce environment. David’s expertise includes designing solutions and strategic roadmaps that align technology with business priorities. Before joining AFDigital, he created the Marketing Automation team of Luxury Escapes, a leading provider of exclusive travel experiences. Under David’s leadership, their team successfully implemented Salesforce Marketing Cloud while pushing the technical boundaries of the platform. 

We are very excited to have David Robuck join the AFDigital Family. With his experience and highly Technical ability, our Customers will achieve greater results utilising Marketing Cloud. David is a very passionate consultant that can design an Architecture that provides solutions for Long Term Success! 

” Paul Cheing, Salesforce Practice Director - Marketing Cloud

His role as AFDigital’s MC Capability Lead and Technical Architect will have him wear several hats. Aside from delivering solutions on Salesforce Marketing Cloud products, David also takes on customer consultations throughout the entire project lifecycle. His focus? Ensuring the technical solutions developed are fit for purpose and best practice and guiding our technical team throughout the project. 

The best part of my role is knowing that I can directly impact the success of the projects I work on (which I find highly motivating). 

” David Robuck, MC Capability Lead & Technical Architect

AFDigital has always been about redefining customer experiences. David’s involvement opens another opportunity for our customers to amplify the power of Marketing Cloud through the Interaction Studio platform, which helps track real-time engagements and manage customer experiences.  AFDigital believes that success with Marketing Cloud begins with streamlined solutions, true personalisation with CRM integration, and laser-sharp focus on deliverability. David’s extensive experience in digital marketing puts our Marketing Cloud projects in the right direction ” toward success.

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