The ROI of CX | AICD Sydney | Director Seminar & Networking

Part of the The ROI of Customer Experience: Director Series collection

Learn how to measure and track the ROI of CX investments. This DIRECTOR SERIES is a Free Seminar & Networking event in AICD Sydney.

Date and time

Thurs, 12 Oct 2023 9:00 AM - 11:00 PM AEDT


Australian Institute of Company Directors
18 Jamison Street Sydney, NSW 2000 Australia


Due to limited seats, and to ensure maximum networking benefit for attendees, we have set up a Waitlist for this event, and only approved applicants will be issued tickets. The event is specifically for AICD Members. Please register your interest, and our Event Team will review and approve your application.

Target Attendees:

AICD Members including business leaders, decision-makers, and Board Directors who are keen to understand how they can leverage CRM technology for business growth.

Learning Outcomes:

Understand the role of Cloud CRM in Customer Experience (CX). Learn how to calculate and track modern metrics like Customer Lifetime Value, Churn, and Customer Acquisition Cost. Gain insights into the risks and rewards of maintaining a first-party database. Discover how to build a compelling business case for CRM investments.

About the Talk:

Join us for a 1.5-hour seminar that aims to bridge the gap between boardroom decisions and CRM technology. This session will cover everything from CX maturity frameworks to building a business case for CRM, and even how to track the investment and results.

About the Speaker:

Robin Leonard, AICD Member and CEO of AFDigital a 12 yo Australian Salesforce Consulting Firm. Robin is a seasoned expert in Cloud CRM and Customer Experience. With a focus on ROI and Customer Lifetime Value, Robin brings a wealth of knowledge and actionable insights.

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