Part of the The ROI of Customer Experience: Director Series collection
Learn how to measure and track the ROI of CX investments. This DIRECTOR SERIES is a Free Seminar & Networking event in AICD Melbourne.
Date and time
Thurs, 19 Oct 2023 9:00 AM - 11:00 PM AEDT
Location
Australian Institute of Company Directors
367 Collins Street Melbourne, VIC 3000 Australia
EXCLUSIVE AICD MEMBERS NETWORKING EVENT
Due to limited seats, and to ensure maximum networking benefit for attendees, we have set up a Waitlist for this event, and only approved applicants will be issued tickets. The event is specifically for AICD Members. Please register your interest, and our Event Team will review and approve your application.
Target Attendees:
AICD Members including business leaders, decision-makers, and Board Directors who are keen to understand how they can leverage CRM technology for business growth.
Learning Outcomes:
Understand the role of Cloud CRM in Customer Experience (CX). Learn how to calculate and track modern metrics like Customer Lifetime Value, Churn, and Customer Acquisition Cost. Gain insights into the risks and rewards of maintaining a first-party database. Discover how to build a compelling business case for CRM investments.
About the Talk:
Join us for a 1.5-hour seminar that aims to bridge the gap between boardroom decisions and CRM technology. This session will cover everything from CX maturity frameworks to building a business case for CRM, and even how to track the investment and results.
About the Speaker:
Robin Leonard, AICD Member and CEO of AFDigital a 12 yo Australian Salesforce Consulting Firm. Robin is a seasoned expert in Cloud CRM and Customer Experience. With a focus on ROI and Customer Lifetime Value, Robin brings a wealth of knowledge and actionable insights.
Why You Should Not Miss Out:
Assessment & Certificate- Networking morning tea with industry leaders.
- Exclusive insights from CRM experts.
- Opportunity to sign up for advanced ROI Strategy services.
