Private: The 2015 Guide to Rebranding Your Company Social Pages

Rebranding your business is more than just changing your name. What went wrong? Which aspect of the business fell short? How will you position your new brand if you’re still offering the same bucket of products and services to the same audience, without them comparing to the old you? There are a lot of things to consider and actions to be done, trust me, I speak from experience.

With social media currently dominating the digital space and most businesses’ overall strategy, it’s a must that your presence on social media should follow suit. How will you do it? It’s not that hard, but it’s not a walk in the park either.

THE EARLY BIRD CATCHES THE WORM

Planning your rebrand is one thing, but preparing for it is another. Aside from the name, what will the new design look like? You’ll need to do a lot of legwork like trademark claims and providing legal company information to prove you are allowed to change the name.

Talk about time-consuming. Unfortunately, social platforms such as Facebook won’t let you get away easily with changing your page name, unlike the others. We suggest you start the process as soon as your company dropped the r-bomb, or you’ll end up cramming everything.

FACEBOOK

Facebook can be a bit particular on these things. If your page has less than 200 likes, you can change your page name easily. Here’s how you do it:

1, Go to your page, and click about below you page’s cover photo. 2. Click page info in the left column. 3. Hover over your page name, click the edit button. 4. Type your new name and click save changes.

If you’re changing your page name with over 200 likes, you have to request it via Facebook. Luckily, it’s easier to make the request now than ever. Aside from emailing them, you can make the request by following the same steps above. Facebook would have to review your request first, and it may between one day to a few weeks to process this. You may go to your support inbox to get updates about your request.

Note: Facebook may require documentation to verify your rebrand (regardless of whether you’re a famous brand or not). Here’s a list of support documents (in JPEG format) you will be asked to submit:

-A utility bill for your place of business -Your local business license (issued by your city, county, state, etc.) -A tax file for your business -Certificate of Formation (for a partnership) -Articles of Incorporation (for a corporation) -You can only change your name once, so make sure you’ve thought about the name you’ll be changing to. Also note, changing your page name won’t change your username.

TWITTER

Changing your username is easy. No request, forms to fill-up or documents to submit. Here’s how you do it:

  1. Log in to your account and click account settings from the dropdown menu at the top right corner of your page.
  2. Once on the account settings page, change your old username listed in the username bar to your new one.
  3. You’ll be prompted if the username you entered is already taken, and eventually pick another one.
  4. Once you’re done choosing your new username, scroll down the page and click save changes.

Making this change won’t affect your existing followers, direct messages or replies. Though you might want to give your followers a little heads-up and drive them to your new handle.

The only issue you’ll encounter is securing your desired username. If you can grab that handle as soon as your company dropped the new name, do it. However, if the username is already taken, you might have to negotiate with the owner about the username you’re planning to acquire.

If it’s a spam account, you can either report the account as inactive or a violator of Twitter’s policy.

LINKEDIN

Like Twitter, changing your company page on LinkedIn today is easy as pie, although it wasn’t always.

Make sure you’re an administrator of your company page; otherwise, you won’t be able to edit your company page name. To edit information on your page, follow these steps:

1, In your homepage, hover over companies, and then click interests from the dropdown. 2. Select your company page from the manage your pages box on the right. 3. Click the edit button in blue at the upper right corner of the page. 4. Make necessary changes to your page then click publish to save.

Note: Do not make changes on your company page unless your new brand is already live. Unlike Facebook, LinkedIn doesn’t have the functionality (yet) to unpublish pages or hide them. (But we hope they can add this soon, we’ve been talking to LinkedIn Customer Support about this already)

If your company name has been already used by another page, the only choice you have to do is to make slight alterations to your company page name, like adding “Ltd”, “LLC”, a country or a state.

Should you have problems editing your company page, even as an administrator, shoot an email to their customer support. We rave about their team, they respond very quickly.

If you wanted to follow up your queries, or re-open your ticket, you may go your support history.

GOOGLE+

Let’s assume you have an existing G+ page that is almost non-existent, so you want to kill it and create a new one instead. This can be tricky, especially if you have a Youtube channel linked to your page. What to do first?

Start by removing your Youtube channel to your Google+ page. Here’s how you do it:

1.Log in to your Youtube channel. (If your channel is linked to a page, log in to the google+ account of the page, click Youtube below your header and click Youtube channel) 2.Go to advanced account settings.

  1. Click move channel to different Google+ profile or page.
  2. You’ll see two boxes across each other, showing your youtube channel on the right and your google+ page or profile on the left, which is where you channel is connected.
  3. Click select desired page or profile to see a list of available options from which you can reconnect you channel to.
  4. Choose the page/profile that you’ll transfer your channel to.
  5. Confirm the move of your channel.

After you’ve successfully moved your channel, it’s time to delete your Google+ page. To begin the process:

  1. Go to your google+ profile. (The one handling your page)
  2. Hover on the upper left portion (below the Google logo) and click pages from the dropdown bar.
  3. Choose the page you wished to delete.
  4. You’ll be directed to the “my business” page of your brand, click the red edit button beside your company page name.
  5. Scroll to the bottom of the page. At the bottom left part you’ll see the “manage your page” portion. Click delete this page.

  6. You may be asked to sign in again – do so, and proceed with the next steps.

  7. Check all the boxes you see, including yes, I want to delete my account. Remember that deleting your page won’t delete your Google+ account.

  8. Click delete. Now the page will no longer be on your Google+ account.

If you’re deleting local pages, you may follow the same procedure above. Do bear in mind that Google might still crawl your businesses’ information, depending on what information is available.

Now, how about creating a new one?

Go to Google My Business. Select whether company is under a storefront, service area or a brand. Fill-up all the fields required, and tick the box agreeing to the page terms. Click create page.

There you have it. Once your page is created, you can now add photos and edit your business information.

INSTAGRAM

Well, we haven’t done any rebranding efforts on Instagram for any of our clients (yet), we thought about adding this one too. This one’s easy – we’ve done this for our personal accounts countless times already – it’s hard to have a peace of mind when you’re branding yourself. LOL!

Click that triple dot icon on the top left portion of the app, and choose edit profile.

Twitter, you might have issues getting your desired username. What we suggest is you create a dummy account for the new brand and set it private first. When the day of the launch comes, you can just make your account public.

PINTEREST

This platform has a lot of potential, and is super easy to use. As of the moment, a business account and a personal account have the same features. Changing your name won’t do any damage to your pins, boards and followers. To change your name, you must:

  1. Log in to your Pinterest account.
  2. Click your name at the top right corner and you’ll be directed to your profile. Once you’re on your profile, edit profile at the upper right corner of the page.
  3. A pop-up window will appear for you to make the changes on your profile, so make sure your computer does allow pop-up windows.
  4. Once you’re done, click save profile.

If someone already claimed your brand name, you can email Pinterest about trademark claims. However, there is no guarantee that you’ll win the name if the foremost user hasn’t violated the trademark of your brand. If all else fails, you just have to pick another name closer to your brand.

STARTING FRESH

A new face means a new game. Changing your social profiles is just a piece of the puzzle to make your rebrand concept work. This has to be backed up with really good PR, content, paid advertising and launch campaigns across all mediums. Aside from this, following a strict timeline of execution for all your marketing efforts will contribute to a successful rebrand. After all, you wouldn’t want to put all the planning you did to waste, right? Lastly, have a contingency plan ready because your company has only two options: win or lose?

*This article also appeared on: https://www.afdigital.com/2015-guide-rebranding-company-social-pages/

Ready to Redefine your experience?

Reach out to us if you need help in your digital marketing and transformation.
We’re here to help set you up for success!

Let's work together